E.C.B.R.O. east coast bigfoot researchers organization
Nike's ambush marketing makes Adidas who spent ? ï»¿mens nike air max 100 million to be London Olympics sponsor very embarrassing. Within 5 to 10 minutes, responding to unpredictable process of sports is difficult moves micro blogging marketing.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. It is in London after the 110 meters hurdles competition game that Nike official micro blog Just Do It published those words, and in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. To Nike the event of quitting the game of Liu Xiang who contracted with Nike as its spokesman will do harm to its brand dissemination.
What is called ambuscade marketing is that it is not formal sponsors, and it through all kinds of marketing means let its own trademark connect with game activities. For the reason that ambuscade marketing business man did not pay for sponsoring cost, the London Olympic Organizing Committee has been always trying to prevent the appearance of ambuscade marketing.According to the regulation, Nike could not add the Olympic character and rings identifying in advertising immediately, however this does not imply nike vapor cleats that Nike will drop this chance to market once in 4 years. Nike, however, thought that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best nike sb portmore marketing. Normal 7.8 Å false false false
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